Creator of Experiences
Pablo Gallaga
Content Marketer
Portfolio
Step into a story with Pablo Gallaga
Pablo Gallaga, a name as unusual as it is synonymous with well-crafted brand narratives. His goal with every project? Connecting with his audience and delivering a memorable experience.
Bio
A born Texan, Pablo Gallaga draws from his Hispanic heritage and a lifetime of pop culture obsession to craft elevated brand content. His 15 years of marketing experience spans everything from copywriting and community management to brand management and senior content strategy. Oh, and while he did all of that he also wrote freelance for NBCUniversal’s Television Without Pity, illustrated a webcomic called Space Monkeys!, created the podcast network Gab With Pab, and is a film critic on the side. He leads with empathy and humility, while having never missed a deadline in his life.
My approach
I am a data-driven marketer. Who isn’t? But my guiding principle in everything I create for an audience is, “Would I sit through this?” There is always a living, breathing person with a limited attention span at the other end of our communication. Make it worth their time and their trust. Good content needs to be engaging, honest, and memorable. Otherwise, what are we doing?
Body of work
2023
Big Ideas
2021 - 2023
Make it Big
BigCommerce’s thought leadership flagship podcast series delivers valuable insights from
e-commerce subject matter experts in an interview format.
2017 - 2021
Trailblazers With Walter Isaacson
A podcast by Dell Technologies about the untold stories of digital disruption in various industries, hosted by Walter Isaacson. Winner of Adweek Podcast of the Year 2019, Webby Honorable Mention, and Marcom Platinum Award Winner.
2016 - 2023
Gab With Pab
One part Gab[by Cervantes], one part Pab[lo Gallaga], this YouTube series and podcast brings together two best friends to dish on the latest in pop culture.
2019 - PRESENT
Pabably
Pabably is Pablo Gallaga’s alter ego and personal brand in the gaming space. You can find him streaming on Twitch @Pabably and Twitter @PabablyPlays.
2008 - 2012
Trailers Without Pity
Reviewing and lampooning the latest in film trailers for NBCUniversal’s Television Without Pity. Co-created and co-voiced by the Gallaga brothers. Illustrated and animated by Pablo.
Recommendations
Melissa Dixon
Director, Brand and Content Marketing, BigCommerce
“As Pablo’s Director at BigCommerce, I was continually impressed by his keen ability to balance originality and creativity with sharp strategic thinking. As a data-driven strategist and an empathetic people leader, he consistently led our team to execute flawlessly and was highly respected across the BigCommerce organization. He is an adept marketer and a wonderful human who would make a strong Director at any organization.”
Nicole Mills
Senior Director of Demand Gen, Algolia
“Pablo is one of the most versatile marketers I’ve worked with in my career. He understands good storytelling and editorial standards, has his finger on the pulse of tech and pop culture, and brings creative ideas to the table.”
Mark Sones
COO, The Human Experience
“I’ve been friends with Pablo for a long time, and I’ve watched him grow into a wise and effective marketer. He stays informed on the latest trends and always approaches strategy in a way that marries experience with fresh perspective.”
Kelsey Daubner
Field Marketing Manager, Marcus & Millichap
“Pablo is the best manager I’ve ever had.”
Accolades
Adweek
Podcast of the Year,
Trailblazers With Walter Isaacson (2019)
Marcom award
Platinum Award
Best Branded Podcast,
Trailblazers With Walter Isaacson (2019)
Webby
Honoree, Best Branded Podcast or Segment
Trailblazers With Walter Isaacson (2020)
Writing Samples
BigCommerce: 2023 Global E-commerce Report: Fashion and Apparel
Data Report
A vertical report using BigCommerce proprietary customer data, providing insights on how fashion stores fared in Q4 2022.
The Bird is the Word
Film Review
A review of Studio Ghibli’s ‘The Boy and the Heron’ for Book and Film Globe, a Sea of Reeds publication. Explore Pablo’s bylines for BFG.
Prime Day Sales Record Bodes Well for Holiday Season
Editorial
For the BigCommerce blog, reporting on Amazon Prime Day 2023 and its implications for holiday shopping.
The Best and Worst Genre Films of 2023
Best List
2023 was a year packed with great films in action, sci-fi, anime, and comedy. Read my picks for the best and the not-so-best.
October Data Suggests Big Holiday Shopping Season
Trends Report
With the holiday shopping season beginning earlier each year, this look at data in October sets the stage for Cyber Week 2023.
City of Tomorrow
Brand Campaign
A mobility challenge across three cities finds its winners. A partnership between Dell Technologies, Ford, AT&T, and Microsoft.
Education
Pablo Gallaga took an interest in visual media as early as his days at Judson High School where he took theatre and film studies classes. He directed a one-act play in college and studied a broad range of disciplines, from graphic design to feminist literature. Education, to Pablo, is something that didn’t get you where you are, but rather it’s ongoing, and it tells you where you’ll go.
Bachelor of Arts in English and Communication Arts St. Mary’s University, San Antonio Concentration: Film and Graphic Design |
Dell Technologies Social Media and Communities Certified SMAC Program, Round Rock Specialization: X (Twitter), Instagram, LinkedIn, and TikTok |
Thank you
Contact
Pablo Gallaga
pgallaga@gmail.com
@Pabably